Every member of the 80-strong Jamaican track and field team received a commemorative ‘Paradise Estates’ cake from Sunrise Bakery, Smethwick when they arrived to train in Birmingham. 
Established in 1966, Sunrise Bakery was set up to cater for the rapidly growing Caribbean population in and around Birmingham and the Black Country, but never imagined that it would be supplying its locally made rum cake to the fastest men on the planet: 100 and 200 metres Gold and Silver medallists Usain Bolt and Yohan Blake! Perhaps this 'taste of the Caribbean’ played a part in their success? We like to think so! 
Sunrise Bakery's Managing Director, Errol Drummond, was delighted to be involved, commenting:  
“It was a great opportunity for us to welcome the Jamaican team to Birmingham and hopefully make them feel immediately at home". 
“The cake is made from a secret family recipe and is made up of dried fruit, soaked in port, sherry and Caribbean rum. We first launched it last year and demand has come from all over the UK, some people are actually using it as a celebration cake!" 
“Each athlete had either a fruit or plain rum cake waiting for them in their room.” 
In addition to the rum cake, Sunrise Bakery also supplied its traditional range of Caribbean products to the Olympic Village for athletes and officials to enjoy. 
To check out our cake range click HERE! 
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